OVER THE TOP BADGES

Top Gear (UK) - - INTAKE -

McLAREN SPEED­TAIL

The Speed­tail’s badg­ing pushes new lim­its of deca­dence. The launch car’s has 18 carat white gold and car­bon in­lays. Crafted by a sup­plier from the Birm­ing­ham Jew­ellery quar­ter, it weighs 100 grammes. It also costs £50,000...

VEY­RON GRAND SPORT L’OR BLANC BU­GATTI

No such mea­sures for the porce­lain badges fit­ted to the one-off Bug. Built for a UAE busi­ness­man, the china-in­fused 253mph Bug also in­cluded a porce­lain caviar tray and pic­nic set. And hope­fully some very per­nick­ety park­ing sen­sors.

PAGANI HUAYRA

One of the few pieces of Huayra ex­te­rior that isn’t in­tri­cate car­bon weave is the name badge. It’s milled from a solid block of alu­minum and then highly pol­ished – a process which, Pagani says, takes 24 hours to com­plete.

FER­RARI 812 SUPERFAST

…all of which makes what Fer­rari charges for its Scud­e­ria side shields seem triv­ial. What, you thought the pranc­ing ponies aft of the front wheels were stan­dard? Fer­rari wants £1,056. But the front and rear badges come for free.

911 GT3 RS / GT2 RS PORSCHE

Thought the fab­ric strap door han­dles were the most to­ken piece of lightweight­ing in a Porsche 911 GT3 RS? No – that hon­our goes to the badges, re­placed with sim­ple 2D stick­ers. Amaz­ingly, even Porsche doesn’t charge ex­tra.

JAGUAR PRO­JECT 7

Not all rare sports cars are blessed with such taste­fully unique in­signia. Take the Jaguar Pro­ject 7 con­cept car. Some­one in the de­sign stu­dio sug­gested they gave the front ‘growler’ logo sun­glasses, and for some rea­son, they weren’t sacked.

ROLLS-ROYCE CUL­LI­NAN

Not only is hav­ing a semi-naked fly­ing lady al­ready quite eye­catch­ing, in re­cent times Rolls has given her many cos­tumes. You can have it in solid sil­ver, up­lit, or fully il­lu­mi­nated. Yes, it still mo­tors away and hides from thiev­ing fin­gers.

AS­TON MARTIN VALKYRIE

As­ton says the F1-in­spired Valkyrie does not be­fit a sticker. So, it wears a chem­i­cal-etched ally badge 70 mi­crons thick. “That’s 30 per cent thin­ner than a hu­man hair, and 99.4 per cent lighter than the reg­u­lar badge”, says Gay­don.

DODGE VIPER SRT-10

Why not make a badge a use­ful el­e­ment of a car’s de­sign? Dodge SRT man­aged to, on the last-gen Viper. With Dodge lo­gos swapped out for a ‘Striker’ snake­head, they set it up to il­lu­mi­nate, and presto, it’s the cen­tre brake­light. Clever.

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