OVER THE TOP BADGES
The Speedtail’s badging pushes new limits of decadence. The launch car’s has 18 carat white gold and carbon inlays. Crafted by a supplier from the Birmingham Jewellery quarter, it weighs 100 grammes. It also costs £50,000...
VEYRON GRAND SPORT L’OR BLANC BUGATTI
No such measures for the porcelain badges fitted to the one-off Bug. Built for a UAE businessman, the china-infused 253mph Bug also included a porcelain caviar tray and picnic set. And hopefully some very pernickety parking sensors.
One of the few pieces of Huayra exterior that isn’t intricate carbon weave is the name badge. It’s milled from a solid block of aluminum and then highly polished – a process which, Pagani says, takes 24 hours to complete.
FERRARI 812 SUPERFAST
…all of which makes what Ferrari charges for its Scuderia side shields seem trivial. What, you thought the prancing ponies aft of the front wheels were standard? Ferrari wants £1,056. But the front and rear badges come for free.
911 GT3 RS / GT2 RS PORSCHE
Thought the fabric strap door handles were the most token piece of lightweighting in a Porsche 911 GT3 RS? No – that honour goes to the badges, replaced with simple 2D stickers. Amazingly, even Porsche doesn’t charge extra.
JAGUAR PROJECT 7
Not all rare sports cars are blessed with such tastefully unique insignia. Take the Jaguar Project 7 concept car. Someone in the design studio suggested they gave the front ‘growler’ logo sunglasses, and for some reason, they weren’t sacked.
Not only is having a semi-naked flying lady already quite eyecatching, in recent times Rolls has given her many costumes. You can have it in solid silver, uplit, or fully illuminated. Yes, it still motors away and hides from thieving fingers.
ASTON MARTIN VALKYRIE
Aston says the F1-inspired Valkyrie does not befit a sticker. So, it wears a chemical-etched ally badge 70 microns thick. “That’s 30 per cent thinner than a human hair, and 99.4 per cent lighter than the regular badge”, says Gaydon.
DODGE VIPER SRT-10
Why not make a badge a useful element of a car’s design? Dodge SRT managed to, on the last-gen Viper. With Dodge logos swapped out for a ‘Striker’ snakehead, they set it up to illuminate, and presto, it’s the centre brakelight. Clever.