ADAPTATIONS

if Harry Potter’s success sent studios digging for the next Hogwarts-scale hit,

Twilight proved equally instrumental in turning Hollywood’s page on book-to-screen adaptations. Daughter Of Smoke And Bone, The Spook’s Apprentice, The Mortal Instruments and Warm Bodies were thumbed for evidence of deep-coffers potential. Though “young adult” is often used as a pejorative term, ya books spawned fresh life post-Twilight.

True, Meyer had vocal doubters. “Stephenie Meyer can’t write worth a darn,” said Stephen King, words un-minced. Plus, some failed ya adaps made the charge to strip-mine every book in the library seem unseemly: the Mortal Instruments adaptations stalled after one film, nudging the story towards middling Tv adap Shadowhunters.

yet Twilight’s negative knock-on effects were met by positives. “People are very eager to dismiss my book as ‘Twilight with zombies,”’ said Warm

Bodies author isaac Marion. “That’s frustrating, but i’m glad they’re at least talking about it.” Boy, did they talk. as Penguin trade marketing exec erin Dempsey noted, the upsurge of post-Twilight blog-based power in the promotion of ya fiction proved vertiginous: “Twilight fans were rabid, and they took to the web and shared their love in a way that really hadn’t been seen for another book before. These bloggers now have as much power as the traditional media outlets.”