Five Point Fix

1

Keep costs down. If the mid-price market is squeezed and romcoms struggle overseas, budget smartly.

2

Diversify. Black, Asian, gay and grey (see Mamma

Mia!) romcoms are performing solidly. 3

Sharpen the scripts. Reference classic screwball fare, perhaps, not some Kutcher/Heigl horror-show.

4

Stamp out the sexism. Even fond nostalgia would wince if confronted with She’s All That or The Ugly Truth.

5

Find that new genre auteur. Not a new Ephron (as if!), but someone with a sassy, snappy, love-savvy voice.