Ola re­veals the story be­hind his new brand, So­lar Gui­tars...

Total Guitar - - FEATURE -

“Through­out the years I’ve been in­volved in other brands and had sig­na­ture gui­tars. I’ve seen a lot of flaws in the in­dus­try in gen­eral. Just like with how I started with videos or mak­ing my own mu­sic, I thought I could have a go at do­ing it my­self. My plan was to do it bet­ter and be more per­sonal about it. The prob­lem with the in­dus­try to­day is a lot of the old-time deal­ers and distrib­u­tors, it’s a big bu­reau­cracy of peo­ple in­volved. An­other is­sue with pre­vi­ous brands was that a lot of peo­ple around the world wanted those gui­tars but couldn’t or­der them through their deal­ers. So it was im­pos­si­ble for them… which kinda pissed me off.

“That was the ini­tial idea for So­lar gui­tars. I could do it my­self, sell di­rect and reach all these peo­ple around the world. I took my own de­signs that I’d been work­ing on for a pre­vi­ous en­dorser and made them us­ing my own name. Things didn’t hap­pen quick enough be­cause of the bu­reau­cracy, you have to do news twice a year well be­fore NAMM to in­form deal­ers and distrib­u­tors. I just want to re­lease new stuff all the time! It’s a no-bull­shit com­pany. Here’s the gui­tar, if you don’t like it just ship it back and we’re still happy. There’s a com­mu­nity feel­ing to this brand – I was wor­ried at first, but it seems like a lot of peo­ple ap­pre­ci­ate how we’re break­ing from the tra­di­tion of what a gui­tar com­pany should do.”

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