Ola reveals the story behind his new brand, Solar Guitars...
“Throughout the years I’ve been involved in other brands and had signature guitars. I’ve seen a lot of flaws in the industry in general. Just like with how I started with videos or making my own music, I thought I could have a go at doing it myself. My plan was to do it better and be more personal about it. The problem with the industry today is a lot of the old-time dealers and distributors, it’s a big bureaucracy of people involved. Another issue with previous brands was that a lot of people around the world wanted those guitars but couldn’t order them through their dealers. So it was impossible for them… which kinda pissed me off.
“That was the initial idea for Solar guitars. I could do it myself, sell direct and reach all these people around the world. I took my own designs that I’d been working on for a previous endorser and made them using my own name. Things didn’t happen quick enough because of the bureaucracy, you have to do news twice a year well before NAMM to inform dealers and distributors. I just want to release new stuff all the time! It’s a no-bullshit company. Here’s the guitar, if you don’t like it just ship it back and we’re still happy. There’s a community feeling to this brand – I was worried at first, but it seems like a lot of people appreciate how we’re breaking from the tradition of what a guitar company should do.”