BORN IN THE USA

TAYLOR GUITARS ANNOUNCE ITS AMERICAN DREAM SERIES, NAMED AFTER THE GUITAR SHOP WHERE TAYLOR WAS FOUNDED IN 1974

Facing the COVID-19 global crisis, the Taylor Guitar company has challenged itself to create a series of Us-made, solid-wood guitars distilled down to the essential elements of premium musical performance — featuring Taylor’s renowned playability and V-class bracing — yet designed so they won’t break the bank.

The series launches with three models featuring Taylor’s Grand Pacific body style: AD17, AD17 Blacktop and AD27.

“In 1974, Kurt Listug and I started Taylor Guitars right after we bought a little guitar-making shop for $3000,” recalls Bob Taylor, co-founder and president of Taylor Guitars. “It was called The American Dream. I was 19, Kurt was 21. Back then, times were tough. Our problems seemed insurmountable. We had to think, get creative, adapt, and learn. It felt like we were trying to do the impossible every day. And so far, 2020 has sort of felt like 1974 all over again.”

For the new series, designer Andy Powers chose wood with naturally occurring cosmetic character that fits the functional, workhorse aesthetic of these guitars. The series debuts with three models (offered with optional electronics) featuring Taylor’s new Grand Pacific body style, a round-shoulder dreadnought.

The American Dream Series will be the lowest-priced Us-made, all-solid-wood guitars in the Taylor line. It will sit between the 200 DLX and 300 Series and mark the new entry point to Taylor’s US made/solid-wood guitars.

“I remember what it’s like to not be able to afford something that would serve me well,” said Andy Powers. “In many ways, this series is like building a guitar for my younger self.” www.taylorguitars.com