Townsville Bulletin - Townsville Eye - - Fashion - BRI­ANA DOMJEN

RACHAEL Finch’s ob­ses­sion with ac­tive wear goes far deeper than just want­ing max­i­mum com­fort.

The model mum (left) says some of her most pre­cious mem­o­ries were formed while wear­ing Ly­cra. Finch, who this week launched the fifth col­lec­tion for her B. O. D by Finch line, says she en­tered the in­dus­try in a bid to put her per­sonal touch on the type of cloth­ing that has seen her through some of life’s great­est mo­ments.

“For me, this busi­ness has been a real com­bi­na­tion of a cou­ple of things,” she said.

“Ac­tivewear has seen me through all facets of my life, in par­tic­u­lar, the mo­men­tous times.

“I gave birth to both my chil­dren in ac­tivewear, I met my hus­band in ac­tivewear, I trav­elled around the world in ac­tivewear and ev­ery day I get up and open that se­cond draw which is full of ac­tivewear. “There’s no deny­ing ac­tivewear is my life.” A burn­ing de­sire to be more than just a pretty face is what has driven the Myer model to add the ti­tles of de­signer and busi­ness owner to her ever-grow­ing re­sume.

“Health and well­ness and be­ing able to give back to oth­ers and in­spire them to live a health­ier life has been a big pri­or­ity of mine,” Finch says.

“My per­cep­tion and goals in life are ever chang­ing.

“Cre­at­ing this brand is about me look­ing for­ward and cre­at­ing prod­ucts that leave a pos­i­tive im­pact on the world and give back in some way, shape or form.”

As for what makes the per­fect work­out wear, the mother-of-two says it’s all about qual­ity fabrics and be­ing a good fit.

“The qual­ity, fit and sup­port and how it sits on your body and makes you feel is so im­por­tant,” she says.

“That is re­ally go­ing to help your per­for­mance and the way you train.

“The ul­ti­mate ac­tivewear com­bi­na­tion is some­thing that makes you feel good mixed with good qual­ity.”

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