Streaming service set to change the game
FOX Sports quietly released a trial described as “the Netflix of sports” yesterday in what’s tipped to be a game- changing streaming service in Australia.
Kayo Sports will offer a smorgasbord of more than 50 sports including a full summer of Australian cricket, AFL, NRL, Wimbledon, NFL and the NBA.
The service, which has just completed beta testing, is expected to be released “imminently” after it was foreshadowed in News Corp’s first quarter financial results.
Unlike its streaming rivals, Kayo Sports will deliver live sports, as well as streaming matches on demand, in highdefinition, and without ad breaks.
Kayo Sports had previously been tipped by Foxtel chief executive Patrick Delany as a “paradise for sports fans,” with content including Moto GP, Super Rugby, La Liga, and the World Surfing Championships.
Subscribers will be able to watch sports without the need to pay for extra non- sports content.
A spoiler- free mode will also be offered to hide scores from sports fans, and a splitscreen option will let viewers watch two games at once.
When the service launches, it will be offered for as little as $ 25 a month, with a 14- day free trial at kayosports. com. au. A premium version will cost $ 35.
Even though the service has yet to officially launch, Kayo Sports received positive reviews on social media after details were uncovered yesterday, with online commenters at Whirlpool and Twitter calling it a “pretty good deal if you are a sports nut,” and a “massive shake- up” for live sports in Australia.
“With Kayo, there’s no such thing as watching from the sidelines. Tell us your favourite teams and we’ll bring you a never- ending stream of live games and on- demand sports that’s guaranteed to get you fired up,” Kayo says on its website.
Australia’s leading sports broadcasters, including Fox Sports, ESPN and BeIN, are key partners to Kayo, and their TV channels are the source of much of the content the new platform provides.