Read­ers on the rise

Townsville Bulletin - - NEWS -

READ­ER­SHIP of the Townsville Bul­letin print edi­tion is grow­ing – demon­strat­ing again that news­pa­pers still have a strong fu­ture, new of­fi­cial au­di­ence fig­ures show. The lat­est re­lease of the En­hanced Me­dia Met­rics Aus­tralia ( EMMA) fig­ures show that in the past three months read­er­ship of the Bul­letin has in­creased 3.1 per cent Mon­day to Fri­day and 3.3 per cent on Satur­day. Ed­i­tor Jenna Cair­ney ( pic­tured left) said the re­sults showed that more peo­ple were see­ing the value in trusted lo­cal me­dia brands and the role the news­pa­per played in the com­mu­nity.

“The Bul­letin in­forms, en­ter­tains and cam­paigns for North Queens­land,” Ms Cair­ney said.

“To­day we are launch­ing an on­line sur­vey to find out what mat­ters most to you and how you think the city is track­ing. I en­cour­age all read­ers to have their say and help us shape our cam­paigns for the next year.

“We’ve run eight cam­paigns in the last 12 months and had re­sults from all bar one of them.

“From ex­pos­ing a loop­hole in Blue Card leg­is­la­tion, call­ing for ac­tion on youth crime to se­cur­ing fund­ing for the Townsville Women’s Cen­tre, Port of Townsville and water se­cu­rity, our jour­nal­ists are proud to help fight for the re­gion and it’s so re­ward­ing to see the com­mu­nity is sup­port­ing us right back.”

The EMMA fig­ures also show the Bul­letin’s to­tal au­di­ence in­creased 4.7 per cent over the past year and in Septem­ber 268,000 peo­ple read con­tent ei­ther in print or on­line. “The new dig­i­tal world of­fers in­fi­nite choice for peo­ple but it’s so en­cour­ag­ing to SKY News re­porter Ju­lia Bradley is thrilled to join the Townsville Bul­letin team as a video jour­nal­ist.

Ju­lia ( pic­tured) was born in Syd­ney but spent 11 years in Sin­ga­pore as an ex­pa­tri­ate — so she is used to hot weather. She has pre­vi­ously worked as a news pro­ducer for Sky News in Syd­ney for over a year — writ­ing sto­ries for Qan­tas News, Head­line News and First Edi­tion.

Be­fore that, Ju­lia worked as a Sky News li­ai­son based at Seven News and Nine News in Syd­ney, set­ting up guests see that our trusted lo­cal brand is at­tract­ing more read­ers than ever be­fore,” Ms Cair­ney said.

“We are so grate­ful to our loyal read­ers and this year I in­vested time get­ting to know them per­son­ally when I in­ter­viewed 100 read­ers in 100 days.

“Next year each of our jour­nal­ists will be get­ting out and meet­ing all the clubs in Townsville when we launch our 100 clubs in 100 days series.”

The suc­cess comes against a back­drop of an av­er­age 14.3 per cent de­cline in read­er­ship of all mast­heads na­tion­ally. for in­ter­views and chas­ing con­tent. She has in­terned at a range of dif­fer­ent or­gan­i­sa­tions in­clud­ing Seven News Syd­ney, Ten Eye­wit­ness News and Harper’s BAZAAR Aus­tralia.

Ju­lia said she was most look­ing for­ward to delv­ing deeper into re­gional is­sues and giv­ing them a na­tional on­line and tele­vi­sion plat­form as well cov­er­age in the pages of the Townsville Bul­letin and townsville­bul­letin. com. au.

“The Townsville Bul­letin is a real news leader and it cer­tainly drives the lo­cal news agenda,” she said.

RACHEL RI­LEY TONY RAGGATT KELSIE IORIO BET­TINA WARBURTON KEA­GAN EL­DER CHRIS LEES CAS GAR­VEY MADURA MCCOR­MACK JOHN AN­DER­SEN MICHAEL THOMP­SON CLARE ARMSTRONG TESS IKONOMOU SAM BIDEY CHRISTIE AN­DER­SON TRENT SLATTER

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