Readers on the rise
READERSHIP of the Townsville Bulletin print edition is growing – demonstrating again that newspapers still have a strong future, new official audience figures show. The latest release of the Enhanced Media Metrics Australia ( EMMA) figures show that in the past three months readership of the Bulletin has increased 3.1 per cent Monday to Friday and 3.3 per cent on Saturday. Editor Jenna Cairney ( pictured left) said the results showed that more people were seeing the value in trusted local media brands and the role the newspaper played in the community.
“The Bulletin informs, entertains and campaigns for North Queensland,” Ms Cairney said.
“Today we are launching an online survey to find out what matters most to you and how you think the city is tracking. I encourage all readers to have their say and help us shape our campaigns for the next year.
“We’ve run eight campaigns in the last 12 months and had results from all bar one of them.
“From exposing a loophole in Blue Card legislation, calling for action on youth crime to securing funding for the Townsville Women’s Centre, Port of Townsville and water security, our journalists are proud to help fight for the region and it’s so rewarding to see the community is supporting us right back.”
The EMMA figures also show the Bulletin’s total audience increased 4.7 per cent over the past year and in September 268,000 people read content either in print or online. “The new digital world offers infinite choice for people but it’s so encouraging to SKY News reporter Julia Bradley is thrilled to join the Townsville Bulletin team as a video journalist.
Julia ( pictured) was born in Sydney but spent 11 years in Singapore as an expatriate — so she is used to hot weather. She has previously worked as a news producer for Sky News in Sydney for over a year — writing stories for Qantas News, Headline News and First Edition.
Before that, Julia worked as a Sky News liaison based at Seven News and Nine News in Sydney, setting up guests see that our trusted local brand is attracting more readers than ever before,” Ms Cairney said.
“We are so grateful to our loyal readers and this year I invested time getting to know them personally when I interviewed 100 readers in 100 days.
“Next year each of our journalists will be getting out and meeting all the clubs in Townsville when we launch our 100 clubs in 100 days series.”
The success comes against a backdrop of an average 14.3 per cent decline in readership of all mastheads nationally. for interviews and chasing content. She has interned at a range of different organisations including Seven News Sydney, Ten Eyewitness News and Harper’s BAZAAR Australia.
Julia said she was most looking forward to delving deeper into regional issues and giving them a national online and television platform as well coverage in the pages of the Townsville Bulletin and townsvillebulletin. com. au.
“The Townsville Bulletin is a real news leader and it certainly drives the local news agenda,” she said.