A Reibel yell for mem­bers

Townsville Bulletin - - NEWS -

ASK “home- grown” Cow­boys act­ing chief ex­ec­u­tive Jeff Reibel about club mem­ber­ship and the Bowen na­tive will tell you a tale that goes all the way back to the be­gin­ning – be­fore ’ 95 and the never- say- die com­mu­nity spirit that drove North Queens­land’s own NRL club into ex­is­tence.

Reibel also knows more than most about the evo­lu­tion of the club’s mem­ber­ship pro­gram, the for­mer club com­mer­cial head one of a small tour­ing group that set out in late 2009 to learn more about mem­ber­ship, where sea­son tick­ets had been the only way to ‘ be­long’.

This gives the new Cow­boys boss a unique long- term insight into what mem­ber­ship means to the club and what the club means to the com­mu­nity, and it has him cov­er­ing some big miles across North Queens­land in the count­down to the new sea­son.

“Our com­mit­ment to North Queens­land goes far be­yond our per­for­mance on the field – we think of the club as one of the pil­lars of both our com­mu­nity and the re­gional econ­omy, and our not- for- profit busi­ness model sup­ports this,” Reibel said.

“We’ve made a pri­or­ity of hit­ting the road in our geo­graphic foot­print over the last month, vis­it­ing lo­cal stake­hold­ers to talk about some of the ex­cit­ing things hap­pen­ing at the club, in­clud­ing the new North Queens­land Sta­dium, and get­ting a feel for what’s im­por­tant to these com­mu­ni­ties.

“For us, the mem­ber­ship sup­port we re­ceive from across the re­gion is a real pas­sion point – it brings our mem­bers close to the club and the team they love, and en­ables us to con­tinue our im­por­tant work across our ed­u­ca­tion and train­ing- based com­mu­nity pro­grams, cham­pi­oned by the Cow­boys Com­mu­nity Foun­da­tion.”

The club con­trib­utes al­most $ 95 mil­lion an­nu­ally to the re­gion’s econ­omy, in­clud­ing 459 jobs, through its home games, brand, cor­po­rate ac­tiv­i­ties, com­mu­nity pro­grams and grass­roots en­gage­ment.

In 2018, the Cow­boys game de­vel­op­ment team vis­ited more than 40 lo­ca­tions and reached al­most 30,000 stu­dents, as well as host­ing com­pe­ti­tions and car­ni­vals for more than 2500 par­tic­i­pants.

The Cow­boys also con­tinue their com­mit­ment to home­grown ta­lent through their close af­fil­i­a­tion and sup­port of three Queens­land Cup feeder teams – Townsville Black­hawks, North­ern Pride, Mackay Cut­ters – and an academy pro­gram fo­cus­ing on high school- aged play­ers that is spread through­out re­gional Queens­land lo­ca­tions.

Reibel is com­mit­ted to the re­spon­si­bil­ity of the club’s sus­tain­abil­ity and im­pact, and the club mem­ber­ship’s role in the Cow­boys le­gacy.

“Our play­ers love hav­ing our mem­bers pack the stands – our home crowd can make all the dif­fer­ence in a tight game and be­ing part of that at­mos­phere is very spe­cial. Any mem­ber who’s been to a Cow­boys v Bron­cos derby at 1300SMILES Sta­dium in golden point will know ex­actly what I mean,” Reibel said.

“We want all of our mem­bers to know how im­por­tant their con­tri­bu­tion is and how much it is val­ued.”

PAS­SION: Cow­boys act­ing chief ex­ec­u­tive Jeff Reibel.

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