Townsville Bulletin - - FRONT PAGE - CHRIS LEES

SET in Townsville, with an out there sound­track and an aim of col­lect­ing Tim Tams, Clive Palmer has launched a game for mo­bile phones.

Clive Palmer: Hum­ble Meme Mer­chant is now avail­able at the Ap­ple App Store and Google Play Store. There are fa­mil­iar sites for Townsvil­lians in­clud­ing Caste Hill.

The game fea­tures Scott Mor­ri­son, Bill Shorten, Richard Di Natale and oth­ers.

It was de­vel­oped Aus­tralian com­pany Emu War Games to “take a friendly jab at main­stream pol­i­tics”.

Mr Palmer said he loved his memes and this took it to the next level.

“It is the sea­son of giv­ing, so I am of­fer­ing this game to all young peo­ple and the young-at -heart free of charge,’’ he said.

Emu War Games cre­ative and strate­gic di­rec­tor Tom West said the game was sev­eral months in the mak­ing.

“Mo­bile gam­ing is a rapidly grow­ing seg­ment of the mo­bile econ­omy in Aus­tralia and we be­lieve this app rep­re­sents a world-first po­lit­i­cal com­mu­ni­ca­tion strat­egy,’’ he said in a state­ment. “The idea came af­ter see­ing how many mil­len­nial vot­ers had been left dis­en­fran­chised by the low stan­dard of po­lit­i­cal lead­er­ship in Aus­tralia.

“Mo­bile was the per­fect plat­form to reach these vot­ers and re­fo­cus some of their at­ten­tion to the po­lit­i­cal land­scape.

“The in­ten­tion of the game was be a light hearted jab at main­stream politi­cians, while show­ing that can­di­dates like

Clive Palmer are a vi­able al­ter­na­tive to the two ma­jor par­ties.

“We wanted to show that Clive’s poli­cies rep­re­sent are log­i­cal step for­ward for Aus­tralia.”

The app is set to a mod­i­fied tune of Cul­ture Club’s Karma Chameleon. Mr Palmer has courted con­tro­versy be­fore by mod­i­fy­ing artists’ songs without their per­mis­sion.

It is un­clear whether this the case with the game.

Mr Palmer and a rep­re­sen­ta­tive of Boy Ge­orge were con­tacted for com­ment.

PLAY­FUL: Clive Palmer has launched his free mo­bile phone game which fea­tures Aus­tralian po­lit­i­cal lead­ers along with set­tings from around Townsville (above).

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