Townsville Bulletin

CLIVE’S FUN AND GAMES

- CHRIS LEES

SET in Townsville, with an out there soundtrack and an aim of collecting Tim Tams, Clive Palmer has launched a game for mobile phones.

Clive Palmer: Humble Meme Merchant is now available at the Apple App Store and Google Play Store. There are familiar sites for Townsvilli­ans including Caste Hill.

The game features Scott Morrison, Bill Shorten, Richard Di Natale and others.

It was developed Australian company Emu War Games to “take a friendly jab at mainstream politics”.

Mr Palmer said he loved his memes and this took it to the next level.

“It is the season of giving, so I am offering this game to all young people and the young-at -heart free of charge,’’ he said.

Emu War Games creative and strategic director Tom West said the game was several months in the making.

“Mobile gaming is a rapidly growing segment of the mobile economy in Australia and we believe this app represents a world-first political communicat­ion strategy,’’ he said in a statement. “The idea came after seeing how many millennial voters had been left disenfranc­hised by the low standard of political leadership in Australia.

“Mobile was the perfect platform to reach these voters and refocus some of their attention to the political landscape.

“The intention of the game was be a light hearted jab at mainstream politician­s, while showing that candidates like

Clive Palmer are a viable alternativ­e to the two major parties.

“We wanted to show that Clive’s policies represent are logical step forward for Australia.”

The app is set to a modified tune of Culture Club’s Karma Chameleon. Mr Palmer has courted controvers­y before by modifying artists’ songs without their permission.

It is unclear whether this the case with the game.

Mr Palmer and a representa­tive of Boy George were contacted for comment.

 ??  ??
 ??  ?? PLAYFUL: Clive Palmer has launched his free mobile phone game which features Australian political leaders along with settings from around Townsville (above).
PLAYFUL: Clive Palmer has launched his free mobile phone game which features Australian political leaders along with settings from around Townsville (above).
 ??  ??

Newspapers in English

Newspapers from Australia