Townsville Bulletin

Insurer aims for savings

- TONY RAGGATT

AN insurance start-up backed by big US insurer Liberty Mutual says it is on track to providing savings of $100m to long-suffering regional Queensland consumers.

Sure Insurance, launched by former RACQ executive Bradley Heath in 2019, says so far it has returned $21m in premium savings.

With the support of consultant­s, it says it has delivered average savings of $1900 a customer from Bundaberg to Cape York Peninsula.

Mr Heath said current and expected savings were a result of its rapid growth and staying focused on providing affordable household premiums.

“Independen­t research has revealed that Sure is delivering average annual household insurance premium savings of over $1900 per customer across Central, North and Far North Queensland,” Mr Heath said. “It’s money back in the pockets of regional Queensland­ers to assist with cost-ofliving pressures and to spend locally on day-to-day essential household and family expenses such as groceries, health care, childcare and education.”

Mr Heath said they were constantly seeing householde­rs who previously held no insurance taking up cover with Sure, primarily because of their affordable pricing.

“Our market-leading household and residentia­l strata insurance price position has continued to drive consistent and solid growth in policy numbers over the past two years,” Mr Heath said.

Sure launched from mid-2019 promising to return fairness to consumers paying the highest premiums in the country.

The underwrite­r of the Queensland-owned business is Liberty Mutual which had revenues of Us$44bn ($60bn) last year.

Mr Heath said they insured more than 20,000 residences but expected to grow that to more than 50,000 by next year.

Also, they expected to announce soon a “big increase” on its current $5m upper value limit on strata properties it insured. He said they were able to pass on the benefits of a low cost base, use good data to risk rate every location and provide both good pricing and claims experience.

“In the end it’s about specialisa­tion and focusing on the market itself rather than a national focus and where regional Queensland becomes the poor cousin,” Mr Heath said.

He said they continued to work closely with stakeholde­rs on the design of the federal government’s $10bn Reinsuranc­e Pool expected to start on July 1 next year.

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