Jack’s playing chicken with rivals
BILLIONAIRE Jack Cowin is taking Hungry Jack’s into Australia’s fried chicken war by adding new burgers to the menu in order to rival the offerings from KFC and Red Rooster.
The fast-food chain will launch its Jack’s Fried Chicken Burger range nationwide today, which has been two years in the making.
The company boasts that its fried chicken will be 40 per cent bigger than its rivals after it made the call to create the option to meet customer demand.
The move is set to open a new front in the fast-food wars, after Asx-listed rival Collins Foods – the operator of the KFC franchises in Australia – told shareholders last week it had experienced booming sales for the past year.
The three new burger flavours Hungry Jack’s will use to try to lure in customers are Fried
Chicken Spicy, Fried Chicken Classic and Fried Chicken Cheesy Bacon.
The burgers have been trialled at selected stores in the ACT in Queanbeyan and in Goulburn in NSW for the past few months before being rolled out nationally.
Cowin’s fried chicken foray comes as Australia rapidly becomes a nation obsessed with fried chicken.
According to Hungry Jack’s internal Yougov data, more than 2.2 million Australians eat fried chicken at least once a week or several times a week.
Canadian-born Cowin, who is the nation’s biggest fast-food mogul, now has an estimated wealth of $3.77bn and is ranked 20th on Australia’s Richest 250 list, which is compiled by The Australian.