WOOLIES TAKES ON E-COMMERCE GIANTS

WOOLWORTHS is doubling down on the Covid-induced boom in online shopping, launching a nationwide online marketplace that will take the fight to e-commerce giants Amazon and ebay.

Customers using Woolworths’ website or app will be able to buy more than 2000 “Everyday Market” products that don’t sit on supermarket shelves, such as Nutribullet blenders, Big W products, Dyson vacuums and Designer Bums reusable nappies.

Everyday Market will be integrated into Woolworths’ current online shopping offering, with Everyday Rewards members able to earn one point for every dollar they spend on new products.

Everyday Market general manager Lance Eerhard said Woolworths was looking to double the product offering within the year, eventually extending the grocery giant’s virtual aisles to double the 15,000-20,000 products carried in a Woolworths store.

“Over 80 per cent of our online orders are picked in our supermarkets today,” Mr Eerhard said. “And we wanted to make more products available for our customers. We think this is a great way to do it and continue to extend those aisles into categories that you would expect to find in your weekly grocery shop.”