GEORGE PEPPOU, 30 & TIM NOAKESMITH, 27,
THE future of farming is being shaped in a state-of-the-art food laboratory in Sydney. Vow Foods is a key player in the global race to bring ”cultured meat” to the plate — meat grown from animal cells in a bioreactor rather than from raising and killing animals.
Beef, chicken, pork, fish, kangaroo, alpaca and water buffalo are all on this cutting edge menu.
The company, founded by George Peppou and Tim Noakesmith, aims to satisfy growing global demand for meat without the negative environmental impacts of intensive animal farming. Food production generates about a third of all global greenhouse emissions.
“There is a massive growing demand for meat around the world, Mr Peppou said. “Cultured meat is grown in a production system fed by electricity. As long as we are using renewable electricity we can produce meat close to where people are eating it and which has a very small environmental footprint relative to animal agriculture.”