Quiksilver – Echo Beach
Copy shamelessly ripped straight from the Quik silver annals. Have to admit they do a good job though.
“In the early 80s, the New Wave/ Post Punk Rock genre collided with the rapidly emerging surf scene. Around this time, Quiksilver introduced Echo Beach to the world. Echo Beach quickly grabbed attention for its brash, geometrically printed boardshorts that captured the spirit of what was going on both in and out of the water.
Original Quiksilver artist Simon Button shaw takes up the story: “One day Quiksilver Founder Alan Green brought in a bunch of photos of jockeys in racing silks and said, why can’t we do something like this?” The idea may have stemmed from the racecourse but it was also a response to the bold new glam-punk look of bands at the time – particularly the outrageous geometric & harlequin patterned stage costumes of David Byrne (Talking Heads) & the Finn brothers (Split Enz). Quiksilver’s stroke of genius was to take this iconic look to the beach.”