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Quik­sil­ver – Echo Beach

Copy shame­lessly ripped straight from the Quik sil­ver an­nals. Have to ad­mit they do a good job though.

“In the early 80s, the New Wave/ Post Punk Rock genre col­lided with the rapidly emerg­ing surf scene. Around this time, Quik­sil­ver in­tro­duced Echo Beach to the world. Echo Beach quickly grabbed at­ten­tion for its brash, ge­o­met­ri­cally printed board­shorts that cap­tured the spirit of what was go­ing on both in and out of the wa­ter.

Orig­i­nal Quik­sil­ver artist Si­mon But­ton shaw takes up the story: “One day Quik­sil­ver Founder Alan Green brought in a bunch of pho­tos of jock­eys in rac­ing silks and said, why can’t we do some­thing like this?” The idea may have stemmed from the race­course but it was also a re­sponse to the bold new glam-punk look of bands at the time – par­tic­u­larly the out­ra­geous geo­met­ric & har­le­quin pat­terned stage cos­tumes of David Byrne (Talk­ing Heads) & the Finn brothers (Split Enz). Quik­sil­ver’s stroke of ge­nius was to take this iconic look to the beach.”

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