Clas­sic Ad.

Tracks - - A Fun Park For Your Surf Ing Brain -

There are cer­tain prod­ucts that seem to en­cap­su­late surf­ing’s mys­tique and it is im­pos­si­ble to look back up on them and not be hit by a sweet dose of nos­tal­gia. Honey Wax is one such prod­uct. The sweet scent was a mar­ket­ing mas­ter-stroke as was the bold claim that ran on the ad­he­sive Honey Wax sticker in the 70s. “Sanc­ti­fied by World Cham­pi­ons.” Stick­ing with the aro­matic theme, this par­tic­u­lar ad pushes the ‘Straw­berry Fields’ ver­sion of the wax. It also in­cludes the still use­ful prac­ti­cal ad­vice that it’s time for a new coat of grip when the ra­dius of the cir­cles or beads of wax is more than an inch. And of course there is a catchy punch line to bring home the mes­sage. “You stick with us and we stick for you.”

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