NEWS

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The team from Mul­pha have just an­nounced plans to host a yearly event at Sanc­tu­ary Cove that will cel­e­brate all things out­doors, which they're call­ing Out­doorx. With decades of event-host­ing ex­pe­ri­ence, the same team that brings to­gether the hugely suc­cess­ful Sanc­tu­ary Cove In­ter­na­tional Boat Show (SCIBS) each year are pre­dict­ing to at­tract as many as 30,000 vis­i­tors to the first Out­doorx, tak­ing place in Septem­ber 2019.

Jo­han Hasser, Mul­pha's events gen­eral man­ager, notes that the out­door recre­ation in­dus­try is presently in an ex­cel­lent po­si­tion to re­spond to grow­ing de­mand for life­style prod­ucts, be­liev­ing that the launch of their event couldn't come at a bet­ter time.

Out­doorx will show­case a va­ri­ety of life­style cat­e­gories dis­played across seven dif­fer­ent precincts: car­a­vans, mo­torhomes, 4WD, camp­ing, trailer­boats, wa­ter sports and tourism.

Each precinct will con­tain var­i­ous ac­ti­va­tions and di­verse dealer in­ter­ac­tive dis­plays, al­low­ing cu­ri­ous at­ten­dees and prospec­tive buy­ers to ex­pe­ri­ence a wide range of prod­ucts in one go.

“We want Out­doorx vis­i­tors to see the ve­hi­cles, ves­sels and gad­gets as they've never seen them be­fore and will work closely with our ex­hibitors to en­sure they cre­ate cus­tom, in­no­va­tive and in­ter­ac­tive dis­plays that wow the senses,” says Hasser.

Ad­di­tion­ally, the show will also fea­ture a range of en­ter­tain­ment and fam­ily-friendly ac­tiv­i­ties, mak­ing it suit­able for the whole en­tourage.

Car­a­van and Mo­torhome Club of Aus­tralia CEO Richard Bar­wick ex­pressed his own pos­i­tiv­ity, say­ing: “It is our strong be­lief that Out­doorx has the po­ten­tial to be­come the num­ber one con­sumer show in Queens­land, if not Aus­tralia.”

Rob Gal­lagher, CEO of Out­doorx's of­fi­cial me­dia part­ner Em­prise Group shared a sim­i­lar sen­ti­ment, not­ing: “This is ex­actly what the mar­ket needs and the pub­lic are go­ing to be blown away by the ex­pe­ri­ence.”

So far, ex­hibitor in­ter­est is said to be strong, with a num­ber of ma­jor brands al­ready com­mit­ted to take part, though none of the par­tic­i­pat­ing brands have been an­nounced just yet.

Out­doorx will take place from Septem­ber 13 to 15 at Sanc­tu­ary Cove – stay tuned for more in­for­ma­tion.

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