The Wright way of selling Dubai

PARTICIPATING in the recent Dubai Department of Tourism and Commerce Marketing /Emirates Mega Familiarisation to Dubai has proven to be most beneficial for Adelaide-based Travel Prospects managing director, David Wright. “It was good to see first-hand Dubai’s hotels and resorts as well as its water and theme parks,” he explained. “As many of my clients are families, being able to discuss the parks on offer is important, as kids often have a say in where holidays are taken.” Other highlights of the famil included the many and various shopping malls, although the action-packed itinerary meant little time for shopping. “I also really enjoyed the cultural experience of meeting the locals in their own backyard,” David added. He said Dubai has become a very popular destination with his clients since Emirates started direct flights from Adelaide in November 2012. “I would say around 60% of my clients going to Europe and 80% going to Africa now fly Emirates and go via Dubai,” he said. “At least 70% of them would have some form of stop-over in Dubai ranging from an overnight stay at an airport hotel to longer stays at five-star beach resorts. “High tea at Burj Al Arab is another hit with my clients with around 50% participating in this memorable experience. “After my famil I can confidently continue to recommend this and a number of other Dubai experiences, including a stay at Madinat Jumeirah. Based on what I saw, and the feedback from my clients who have stayed here with their families, it’s somewhere you could easily stay for a week at a time.”