GLOBUS ROLLS OUT EUROPE OFFERS
EARLYBIRD deals are continuing to drive business for the Globus family of brands, with marketing manager Australia Adam Mussolum reporting strong uptake for its 2015 Europe offering. Globus took a different approach to its Europe offering this year, rolling out three different brochures for the first time, including 2015 Europe, 2015 Italy and Spain and the new 2015 Britain and Ireland brochure. Globus also launched a number of earlybird specials to complement the move, including discounts of up to $200 per person for tours booked and deposited by 15 December. Savings of 10% are available for 2015 Europe bookings paid in full nine months before departure, and all earlybirds can be combined with ongoing deals including 5% off bookings for repeat clients. Europe has delivered strong returns for the company this year, with 27% growth in sales during 2014. And with forward bookings for Europe up 50% on the same time last year, Mussolum is backing a solid performance for 2015. “The market is strong and all signs suggest we’re heading for another strong year… Our earlybird deals remain a very important part of our product offering across our Globus, Cosmos and Avalon brands,” he told travelbulletin. With base prices for Globus’ Europe program reduced by an average 2% on last year, Mussolum was confident that customers would take advantage of earlybirds to maximise the savings. But with availability dwindling fast, he encouraged agents to remind clients to book ahead to secure their preferred options. “We always have an inevitable rush to the finish so getting in early is the best way to secure a great holiday and have sufficient time to work with our customer services team to plan their trip,” he said. Meanwhile, Globus recently redesigned its website in a bid to provide greater transparency for consultants. Agents can now view tours by departure date to “better understand” the earlybird options available to them.