Profile boost needed: G’day

WHOLESALER G’day Philippines has described the Philippines as an “under appreciated” destination in the Australia market, claiming that it packs well above its weight compared to other island destinations. Speaking with travelbulletin last month, G’day Philippines director Stephen Muscat said demand for the Philippines was strong, with Australian travellers particularly lured by cultural tours and diving packages. But he said awareness remained a barrier for the destination, with many travel agents more inclined to sell traditional beachside destinations such as Thailand, Fiji and Bali. “The Philippines is often overlooked because Bali and Fiji are familiar and easy to sell to Australians. But the Philippines is well priced, clean and offers a more cultural experience than many other island destinations,” he said. With the profile of the Philippines still a far cry from other island destinations, Muscat said building the region’s profile was crucial to its long term success in the Australia market. He also stressed the importance of the trade in conveying the message to consumers. Meanwhile, G’day Philippines has reported a “pleasing” response to its inaugural brochure which was launched in June last year, just seven months after the wholesaler entered the market. Featuring accommodation, package tours, dive packages and guided tours, the 43-page brochure covers Manila, Boracay, Cebu, Bohol and Palawan. The flagship 14-day Luzon Jewels itinerary visits Manila, Pampanga, Sagada and Banaue from $4250 per person twin share.