Qan­tas seals Airbnb deal

Travel Bulletin - - STATE OF THE INDUSTRY -

A new agree­ment be­tween Qan­tas Fre­quent Flyer and ac­com­mo­da­tion dis­rup­tor Airbnb at­tracted lots of at­ten­tion when it was an­nounced early last month. Un­der the part­ner­ship the 11-plus mil­lion mem­bers of the QF loy­alty pro­gram will earn one Qan­tas Point for ev­ery dol­lar they spend on Airbnb book­ings – via the Qan­tas web­site – at any of its 2.5 mil­lion listings in 191 coun­tries. It’s the first time Airbnb has worked with an air­line in this way, with Qan­tas ceo Alan Joyce say­ing it was a “nat­u­ral fit for two global brands with a track record of want­ing

cus­tomers to feel at home when they travel, as well as us­ing tech­nol­ogy to cre­ate great ex­pe­ri­ences for their cus­tomers”. The deal was not wel­comed by tra­di­tional hos­pi­tal­ity sup­pli­ers, with Tourism Ac­com­mo­da­tion Aus­tralia slam­ming it as a “slap in the face” to the air­line’s long-time

ho­tel part­ners. TAA ceo Carol Giuseppi said “while we re­spect the right of air­lines to make com­mer­cial agree­ments with var­i­ous or­gan­i­sa­tions, Qan­tas should un­der­stand the im­por­tance of work­ing with part­ners who fully sup­port and con­trib­ute to the tourism in­dus­try and meet all their reg­u­la­tory

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