Quest to en­ter ho­tel sec­tor

Travel Bulletin - - ISUES & TRENDS -

The evo­lu­tion of Quest Apart­ment Ho­tels is set to con­tinue with the Aus­tralian com­pany re­veal­ing it is set to make a play at the ho­tel sec­tor. Un­til mid-last year, the busi­ness op­er­ated as Quest Ser­viced Apart­ments, spe­cial­is­ing wholly in the “home and of­fice away from home” sec­tor. The repo­si­tion­ing and in­clu­sion of ‘Ho­tels’ in the ti­tle was a give­away of the fu­ture strat­egy. Chief ex­ec­u­tive of­fi­cer Zed San­jana con­firmed the move last month in a me­dia re­lease when wel­com­ing Cameron Ste­wart to the po­si­tion of Di­rec­tor Group Op­er­a­tions. Ste­wart has fine pedi­gree in the ho­tel di­vi­sion. The ex­ec­u­tive has been man­ag­ing di­rec­tor, Aus­tralia and New Zealand for Sil­vernee­dle Hos­pi­tal­ity Group since De­cem­ber last year. Be­fore which he was vice pres­i­dent – Ho­tel Op­er­a­tions for four years and di­rec­tor of op­er­a­tions for more than three years when the busi­ness was known as Con­stel­la­tion Ho­tel Group un­til 2011. At Sil­vernee­dle, Ste­wart was in charge of lead­er­ship, man­age­ment, and growth of seven brands, span­ning re­gion­ally based fran­chised mod­els to full ser­vice ho­tels at 40+ lo­ca­tions. Quest was tight-lipped on spe­cific details of the new ho­tel ven­ture at trav­el­bul­letin’s time of print, only stat­ing that Ste­wart has been re­cruited “to de­velop and launch its new ho­tel con­cept, which will fill a gap in the ho­tel mar­ket­place be­tween the tra­di­tional no frills ‘select ser­vice’ cat­e­gory and the emerg­ing ‘mil­len­nial’ ho­tels cat­e­gory”. On pa­per Ste­wart fits the bill to a tee. His Linkedin pro­file boasts his achieve­ments in­clud­ing “the re-devel­op­ment and sub­se­quent launch of ar­guably Aus­tralia’s most tech­no­log­i­cally ad­vanced full ser­vice, 304 room, 4.5 star NEXT Ho­tel Bris­bane”. He was also a key con­trib­u­tor in the roll out of the Sage Ho­tels brand which has four lo­ca­tions in Bris­bane, Ade­laide, Perth and Wol­lon­gong. “We are ex­tremely for­tu­nate to have some­one with Cameron’s back­ground and in­dus­try ex­pe­ri­ence to guide the devel­op­ment of the new ho­tel con­cept,” San­jana said. “Cameron will be an in­valu­able ad­di­tion to the team and I can’t wait to show the in­dus­try what we’ve been work­ing on, an an­nounce­ment which will be made later in 2016.”

Ste­wart has been re­cruited ‘to de­velop and launch Quest’s new ho­tel con­cept’

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