The re­siliency of travel

Travel Bulletin - - ISUES & TRENDS -

While we seem to live in a world of volatil­ity, where head­lines con­tin­u­ously talk of vi­o­lence, eco­nomic and po­lit­i­cal dis­rup­tion, so­cial dis­lo­ca­tion and per­sonal se­cu­rity threats, the global de­sire for travel re­mains un­abated. Rather than hide away from the chal­lenges of an in­te­grated global en­vi­ron­ment, peo­ple are trav­el­ling at un­prece­dented lev­els and in­ter­na­tional leisure travel is now seen as a modern life ne­ces­sity rather than the lux­ury it once was. In its lat­est Global Travel & Tourism, Global Im­pact Up­date, the World Travel & Tourism Coun­cil pre­dicts the travel and tourism sec­tor will re­main re­silient and con­tinue to grow at a faster rate than the wider global econ­omy. In par­tic­u­lar, our South East Asia re­gion will lead this growth through to 2020 and, while China will con­tinue to be a re­gional pow­er­house of travel growth, In­dia is fore­cast to be­come the fastest grow­ing travel and tourism econ­omy closely fol­lowed by Viet­nam and In­done­sia. While Aus­tralia is in the box seat to gain much from this growth, pro­vid­ing a nearby ‘western’ des­ti­na­tion with highly de­sir­able nat­u­ral as­sets, our Fed­eral Gov­ern­ment still fails to recog­nise the enor­mity of our con­tri­bu­tion and po­ten­tial. As we watch the jobs of the past, in the min­ing and man­u­fac­tur­ing busi­nesses across the coun­try, close up or move off-shore, Aus­tralia’s eco­nomic health will in­creas­ingly de­pend on new sec­tors and our abil­ity to con­nect to the de­mand of new and emerg­ing mar­kets. It is es­ti­mated that Asian air­lines and their in­creas­ing pas­sen­ger num­bers are driv­ing global avi­a­tion mar­kets with our re­gion, ac­count­ing for up to half of the to­tal an­nual in­crease in air traf­fic by 2020. This in­crease is be­ing driven by the ex­pan­sion of low-cost air­lines - with Asian bud­get air­lines now ac­count­ing for around one-third of the global low-cost car­rier pas­sen­ger market. We are also see­ing a new gen­er­a­tion of air­craft which will lead to an even greater - and much faster - con­nec­tiv­ity be­yond the Asian re­gion with non-stop des­ti­na­tions bring­ing Europe and the US east coast much closer. What is clear is that growth in in­ter­na­tional travel is strong, new mar­kets are open­ing up thick and fast, and al­most ev­ery­one wants to get on a plane and go some­where new. And how we adapt to th­ese new mar­kets and de­liver on their ex­pec­ta­tions is cru­cial to our suc­cess. ATEC be­lieves we must ad­dress this chal­lenge col­lec­tively, as an in­dus­try and with our gov­ern­ment part­ners. There is an amaz­ing op­por­tu­nity here for ev­ery Aus­tralian and while the gov­ern­ment and in­dus­try re­main dis­con­nected, in a push-me-pull-you re­la­tion­ship, we risk fall­ing short of our po­ten­tial.

Rather than hide away from the chal­lenges of an in­te­grated global en­vi­ron­ment, peo­ple are trav­el­ling at lev­els’ un­prece­dented

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