The value of recog­ni­tion

Travel Bulletin - - CRUISE REPORT -

With the an­nual cruise in­dus­try awards loom­ing, it is timely to con­sider the value of in­dus­try recog­ni­tion and what win­ning awards can bring to your or­gan­i­sa­tion. The soul of ev­ery or­gan­i­sa­tion’s suc­cess stems from its staff and there is no big­ger thrill than shar­ing the ac­co­lades with your team when they come your way. Over the years we have ex­pe­ri­enced many re­cip­i­ents do­ing this very well whilst oth­ers re­main fo­cussed on the be­lief that “this is for me”. For those or­gan­i­sa­tions that make the fi­nals this year, bring your team with you to share the spot­light. Win­ner or not on the night, the cruise in­dus­try awards are where the who’s who of cruis­ing get to­gether to cel­e­brate the con­tin­ued suc­cess of our seg­ment of the travel in­dus­try. The ob­jec­tive of the Cruise In­dus­try Awards is for the cruise lines to be able to recog­nise and re­ward the many out­stand­ing achieve­ments from within the travel in­dus­try over the previous 12 months. Most of the award cat­e­gories are de­ter­mined through a process where the cruise lines are vot­ing for the top achiev­ers so there is no need for agents to be putting for­ward sub­mis­sions – ex­cept for the Cruise Pro­mo­tion of the Year awards. This does not mean that the of­fice with the high­est vol­ume of sales each year wins the award – far from it. Each cruise line mem­ber of CLIA is asked to sub­mit its top five of­fices in each cat­e­gory. Nom­i­na­tions are based not only on sales vol­ume, but also sales growth, mar­ket­ing ef­forts, at­ten­dance at train­ing and over­all prod­uct sup­port through­out the year. Nom­i­na­tions from the cruise lines are col­lated with the top nom­i­na­tion earn­ing five points, se­cond nom­i­na­tion four points, third nom­i­na­tion three points, fourth nom­i­na­tion two points and fifth nom­i­na­tion one point. Win­ners are then de­ter­mined from to­tal points earned across all cruise line mem­ber nom­i­na­tions. Strong sup­port of mul­ti­ple cruise lines over the year would give nom­i­nees a greater chance of award recog­ni­tion than an of­fice that was sell­ing one prod­uct ex­clu­sively. There are also three award cat­e­gories open for sub­mis­sions - Agent Pro­mo­tion of the Year, Net­work Pro­mo­tion of the Year and our new cat­e­gory of “Best Plan a Cruise Month Pro­mo­tion”. Th­ese cat­e­gories are now open for self­nom­i­na­tion by any Travel Agent or Re­tail Net­work mem­ber of CLIA Aus­trala­sia. Sub­mis­sions must be based on con­sumer cruise pro­mo­tions un­der­taken dur­ing the 12-month pe­riod to 30 Novem­ber 2016 that fea­ture CLIA Cruise Line Mem­ber prod­uct. Po­ten­tial fi­nal­ists will be judged on the ef­forts and suc­cess of a spe­cific FIT or Group Travel cam­paign as well as over­all strat­egy of the cam­paign in any form of me­dia. Sub­mis­sions will be judged by an in­de­pen­dent panel. Your cam­paign doesn’t have to be the big­gest to be the win­ner. Judges are very keen on see­ing your Re­turn on In­vest­ment (ROI) and sub­mis­sions must be re­ceived by Fri­day 18th De­cem­ber. To down­load an ap­pli­ca­tion form, click on the Awards tab at the CLIA web­site

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