STA pushes Western Aust

Tourism WA is zoning in on youth in the UK, US and German markets through a $1.2 million partnership with STA Travel. The marketing campaign will promote Western Australia to 25-35 year-olds in key markets and see STA travel agents trained on the state. “Traditionally, we have targeted an older demographic through our marketing activities but we have seen potential for growth in the youth and working holiday maker sectors,” Tourism WA Acting CEO Gwyn Dolphin said. The push will also include bloggers writing about their travel experiences in WA; extra content in the STA consumer brochure; use of the Just Another Day in WA assets; presence on the STA website and point of sale material in STA shops in the UK, US and Germany.