Qantas takes aim at SMES

The Qantas Aquire loyalty program has morphed into the new Qantas Business Rewards scheme, as the carrier continued its strong focus on attracting corporate business. Under the revamped program there are three tiers of membership, and businesses can earn Qantas Points from the first dollar of spend. The scheme also formalises a discount structure, with top level member companies offered 8% off the base price of selected airfares, and 2% on some Red e-deals. As with Aquire the program continues to offer earning with a range of land-based partners, including a new agreement with Jaguar Land Rover for vehicle purchases, as well as a fuel pact with Caltex. Travel agents have been closely involved with the rollout of the new scheme, with the carrier conducting information webinars in conjunction with the launch, and some agencies offering value-adds such as bonus travel passes and Qantas Club membership for new top tier Qantas Business Rewards members. Qantas ceo Alan Joyce said the scheme was “another reason for businesses to choose Qantas, on top of the network reach, reliability and level of service we offer”.