Tourism australia’s wild collection
Some of Australia’s most authentic and engaging wildlife experiences have been brought together under Tourism Australia’s new online project, the Australian Wildlife Collection. A new website houses 12 of the country’s most spectacular ‘wildlife in the wild’ encounters, ranging from to photographing sea lions and marsupials on Kangaroo Island to swimming with whale sharks and humpbacks on Ningaloo Reef and hiking on Tasmania’s Maria Island. Tourism Australia managing director John O’sullivan said it was genuine, natural experiences such as these that drove so many international tourists to book flights down under. “Australia’s world-class nature is a major drawcard for international visitors and we know from our consumer research that for 38% of travellers it is the most important factor when choosing their holiday destination after safety and security, and value for money,” O’sullivan said. Tourism Australia says the purpose of the collection is to group together like-minded, independently owned and operated small businesses, passionate about raising the profile of Australian wildlife encounters within natural habitats. The initiative was 18 months in the making with each encounter selected for its “proven track record in catering to international markets and a vision to bridge the gap between the conservation and tourism sectors”. One of the partners of the new portal, Wild Bush Luxury, describes the Australian Wildlife Collection as an important move for the tourism industry and one it is proud to be a part of. “The Australian Wildlife Collection allows us to align with other tourism operators with similar aspirations, collectively working towards a more sustainable Australian tourism industry,” Wild Bush Luxury’s founder, Charles Carlow said. The collection details Wild Bush Luxury’s Arkaba wildlife conservation property in South Australia where Macropods, reptiles and bush birds can be spotted year-round. To view the whole collection head to