State of the In­dus­try

Travel Bulletin - - CONTENTS -

Last month mo­tor­ing group NRMA con­firmed a switch in strat­egy, with an en­hanced fo­cus on grow­ing do­mes­tic tourism be­hind the ac­qui­si­tion of holiday park op­er­a­tor Aus­tralian Tourist Park Man­age­ment (ATPM). The or­gan­i­sa­tions were al­ready closely aligned, with ATPM man­ag­ing four parks on behalf of the NRMA. The pur­chase sees the NRMA port­fo­lio in­crease to 34 prop­er­ties across Aus­tralia, in­clud­ing Mon­key Mia Dol­phin Re­sort and Nin­ga­loo Reef Re­sort in West­ern Aus­tralia, which ATMP man­ages on behalf of RACWA. NRMA said the pur­chase would com­ple­ment its other do­mes­tic tourism in­vest­ments such as Thrifty Car Rental, Trav­elodge Ho­tels and Can­berra’s Kur­ra­jong Ho­tel. “The driv­ing holiday is an ex­pe­ri­ence that all gen­er­a­tions of Aus­tralians can re­late to, and the breadth of holiday parks un­der ATPM man­age­ment, com­bined with NRMA’S own port­fo­lio, will en­sure that this ex­pe­ri­ence is ac­ces­si­ble to thou­sands of Aus­tralian and in­ter­na­tional hol­i­day­mak­ers each year,” said NRMA ex­ec­u­tive gen­eral man­ager of travel and tourism, Paul Davies. He said the or­gan­i­sa­tion was com­mit­ted to de­liv­er­ing ex­cel­lent re­gional ac­com­mo­da­tion, as well as boost­ing lo­cal jobs and eco­nomic ac­tiv­ity.

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