#TTCSAILINGREGATTA GETSSOCIAL

They may not be the best sailors, but the team from AAT Kings certainly made up for it in terms of marketing during the recent Travel Corporation Sailing Regatta which took place on Sydney Harbour last month. Key industry partners took part in the annual event, with a flotilla of yachts enjoying a stunning afternoon on the water. While Adventure World took out the trophy for the second year running, the AAT Kings crew – including newly appointed md Hans Belle ( pictured left) – won a prize for the best social media performance during the afternoon. While other groups made Instagram posts using the #ttcsailingregatta hashtag, AAT Kings took it to another level by live streaming the race on Facebook – leading to lots of shares, likes and engagement.