Europcar expands car sharing program in Europe
Ubeqo, the car sharing business in which Europcar Group has a majority stake, has made further ground in the niche market after acquiring Guidami in Italy.
Based in Milan, Guidami has a collection of over 150 vehicles available to share across the city, providing an alternative solution to private cars.
Europcar entered the “mobility market” when start-up Ubeeqo purchased Spanish car sharing provider Bluemove in June 2016. Europcar executive Fabrizio Ruggiero said the buyout would see Ubeeqo “make a lively entry into yet another European country where our Group can capitalise on a solid position”.
“This new acquisition marks a key step in our drive to become a global mobility solutions leader,” Ruggiero added.