Viking signs on for China

VIKING Cruises has linked up with China Merchants Shekou to plan the launch of a new cruise line targeting the Chinese cruise market. The agreement covers product development, marketing, and the build and design of new ocean cruise ships. “China is a dynamic outbound tourism market, and we are pleased to be partnering with China Merchants Group,” Viking’s Chairman Torstein Hagen said. “Our partnership with China Merchants Group will allow us to bring this Viking travel lifestyle to more Chinese travellers more quickly, satisfying the Chinese market’s unmet demand for a greater choice of sophisticated travel,” he added.