Travel Bulletin

TNZ targets


Tourism New Zealand has set the target of getting 100% of Kiwis to back internatio­nal tourism to the destinatio­n.

Research is conducted twice a year to provide insight into New Zealander’s sentiment, with the latest report finding 93% agree or strongly agree that internatio­nal tourism is good for the country.

“We are reliant on Kiwis backing tourism, having 93% onboard is fantastic, but I want to see that hit 100%,” said Tourism New

Zealand Chief Executive Stephen England-hall. Tourism New Zealand noted it worked closely with government and industry to ensure the sector gives back more than it takes. “Government and industry teamwork has seen some great results this year like improvemen­ts to the camping system and increased education around visitor behaviour,” England-hall said.

“Continued success relies on the sector and beyond working together to address the bigger, longer-term challenges like infrastruc­ture. This is underway and I’m confident we can do this.”

The Mood of the Nation research is used to help inform industry and government activity, with the goal of supporting a positive tourism experience for visitors and host communitie­s. The most recent report also found that

93% of respondent­s were proud New Zealand is an attractive tourist destinatio­n and 86% take pride in welcoming internatio­nal visitors.

 ??  ?? ©Tourism New Zealand
©Tourism New Zealand

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