Travel Bulletin

ICC Sydney launches new campai


Internatio­nal Convention Centre Sydney (ICC Sydney) has launched a new multi-platform marketing campaign at internatio­nal business events trade show IMEX Frankfurt.

The campaign is titled ‘More Than a Venue’, however ICC Sydney is aiming for far more than a tagline.

The campaign promises ICC will deliver a world class Sydney experience, from its ‘Legacy Program’, designed to “provide clients with a platform to give back, while enriching delegate engagement”, to its ‘Feeding Your Performanc­e’ culinary philosophy, and its “commitment to reach into the creative, education and innovation hubs of the city.”

Anchored by a video, the campaign tracks a day in the life of a delegate, an external event planner and an ICC chef, intersecti­ng why the convention centre is ‘More Than a Venue’.

Designed to set ICC out from the crowd, the campaign also reflects the venue’s growth since opening two years ago, and highlights its combinatio­n of people, services, partners and features.

“We launched this campaign to shine a light on the stories and people that help drive success at ICC Sydney each day,”

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