Travel Bulletin

MCB lands $500m in events


Busines events are Victoria’s highest yielding sector in the state’s visitor economy, Melbourne Convention Bureau (MCB) has revealed.

MCB announced it has secured more than $500 million in business events for the state this financial year, while delivering 6,000 jobs.

Working with Visit Victoria, MCB has secured a number of internatio­nal business events, including the 2023 Rotary Internatio­nal Conference, which is expected to be the most valuable conference to be held in the state, attracting 20,000 Rotary members from 200 countries to the city, and injecting $110 million into the local economy.

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