MCB lands $500m in events

Busines events are Victoria’s highest yielding sector in the state’s visitor economy, Melbourne Convention Bureau (MCB) has revealed.

MCB announced it has secured more than $500 million in business events for the state this financial year, while delivering 6,000 jobs.

Working with Visit Victoria, MCB has secured a number of international business events, including the 2023 Rotary International Conference, which is expected to be the most valuable conference to be held in the state, attracting 20,000 Rotary members from 200 countries to the city, and injecting $110 million into the local economy.