First State IC naming rights

ICC Sydney’s 8,000 seat theatre will be known as First State Super theatre for the next 10 years, with the superannuation fund securing the naming rights to the venue.

ICC Sydney CEO, Geoff Donaghy, said the sale of the venue’s naming rights reflected an increase in First State Super’s investment in the venue, and the result of the strong performance of the venue’s operations, brand and reputation.

“We are delighted to be strengthening our partnership with First State Super, an existing equity partner of ICC Sydney, through the naming rights agreement,” he said.

ICC Sydney will continue to manage the theatre through a partnership agreement.