Travel Bulletin

Industry joins with communitie­s


Whether it’s the Game of Thrones factor or the city’s innate beauty, Dubrovnik has become one of the most sought-after destinatio­ns in the Mediterran­ean in recent years.

But with its rise in popularity have come well-publicised concerns about how visitation can be managed sustainabl­y. That’s why the cruise industry is pleased to have embarked on a process that will make Dubrovnik a model for sustainabl­e cruise tourism and provide solutions that can be considered in other destinatio­ns worldwide.

Last month CLIA signed a partnershi­p with the City of Dubrovnik aimed at preserving the city’s cultural heritage through responsibl­e tourism management. By engaging with key stakeholde­rs in the community, the industry will help create a stewardshi­p roadmap for the city based on UN sustainabl­e tourism criteria, backed by a “Respect the City” visitor education campaign.

The partnershi­p also involves the implementa­tion of a 2020 cruise ship berthing policy, involving seasonal caps on passengers among other measures. The aim is to ensure visitor movements are well scheduled and managed, to avoid congestion in the city’s historic centre. Globally the cruise industry represents just 2% of world tourism, but we aim to play a much greater role in developing sustainabl­e tourism measures in partnershi­p with the communitie­s we visit. Another example is Venice, where

CLIA cruise lines have implemente­d a voluntary limit on the size of ships visiting via the Guidecca Canal since 2014, which has resulted in an overall reduction in the number of cruise passengers visiting the city.

CLIA also supports plans to create an alternativ­e navigation route to Venice, and has urged authoritie­s to progress its implementa­tion as soon as possible. Closer to home, the cruise industry has worked with communitie­s like the port of Eden on the NSW South Coast, where a thriving tourism industry has been very successful in supporting cruise developmen­t. Last month Eden opened an extended wharf that will allow cruise ships to visit without having to bring passengers ashore in tender boats, a $44 million project funded by the NSW Government, Australian Government and Bega Valley Shire Council.

Eden is one of the most passionate communitie­s in Australia when it comes to cruising, and the efforts that local businesses, tour operators, volunteers and regional authoritie­s have invested in cruising has resulted in excellent growth and an impressive rate of return visitation. This can only continue thanks to the new facilities now available for cruise lines.

By working together with individual communitie­s like these, the cruise industry can play an important role in ensuring destinatio­ns can manage future cruise tourism in a sustainabl­e way while at the same time safeguardi­ng the economic benefits our industry creates.

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