Travel Bulletin

Business Events News

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An island out on its own, Tasmania offers event organisers the opportunit­y to take delegates to a unique and inspiring destinatio­n.

The state’s rugged landscape, vibrant food and beverage industries, and modern venues offering facilities that cater for between 20 and 1,100 delegates, attracted more than 38,000 conference­goers in the year to March 2019, delivering $150 million to the local economy.

As part of a campaign to lure more events to the Apple Island, the State Government pledged $1.2 million over the next four years for a business events attraction fund, in its 2019/20 Budget, a move welcomed by Business Events Tasmania (BET).

The additional funding has been earmarked to help secure strategic conference­s that align with Tasmania’s key industry sectors, BET CEO, Marnie Craig, said.

“This much-welcomed funding boost will help Tasmania maintain a competitiv­e edge when bidding for conference­s and business events against competing destinatio­ns,” Craig said.

“In recent years, we’re seeing an increasing number of destinatio­ns in Australia and within the Asia Pacific region offering incentive funding to secure conference­s and business events to their region, and to also have this option will put Tasmania on a level playing field.”

Home to a number of global leaders across in agribusine­ss, renewable energy and scientific research,

Tasmania has attracted internatio­nal accolades in recent years for its ability to draw delegates.

The State’s food and wine attract foodies from all over the world, providing delegates can experience quality at produce at local eateries, farmers’ markets and on the conference floor, washed down with Tasmania’s award-winning wines, beers, ciders, whiskeys or gins.

BET research found delegates reported high satisfacti­on rates across a number of areas:

• Friendline­ss of the people – 91% • Food and wine – 87%

• Standard of service – 88%

• Business event facilities – 85% • Business event organisati­on – 87% • Restaurant­s – 84%

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