An events hub for the world
Over the course of the last two decades, Arabian nations have been looking to develop strong tourism industries, turning their cities into key transit hubs connecting the globe, with leading airlines servicing them.
Now they are seeking to evolve into key destinations for major global events, building the infrastructure to complement the luxury hotels and resorts that have become synonymous with cities like Dubai and Abu Dhabi.
Data from the International Congress and Convention Association (ICCA) released in July revealed Middle Eastern cities hosted 146 international conferences in 2018, as the focus on events heats up in the region.
Dubai was the biggest Arabian Peninsula’s most popular destination, attracting more than one in every three events, hosting a total of 55, significantly more than runners-up Amman (19) and
Abu Dhabi (18).
The ICCA data showed that Dubai was 27th biggest city globally in terms of attendee numbers, drawing more than 38,600 delegates to its 55 events. more than 70% of visitors attending the event anticipated to come from outside of the United Arab Emirates.
The Australian pavilion will be hosted by the Commonwealth Department of Foreign Affairs and Trade.
In August, the Victorian State Government signed up to display the state’s food and wine industries at the pavilion to potential visitors.
“The Expo will also provide a platform to promote Victoria as an elite tourism, sports and major events destination,” the Andrews Government said.
“Food and wine are an ever-expanding Victorian export success story and Dubai will provide further opportunities for primary and secondary producers across the state.
“Wine tourism is growing across Victoria, with 2.4 million visitors to and within the state taking in a winery in 2018 – equalling 50% growth over five years.”
Dubai Amman Abu Dhabi Muscat Doha Kuwait City Others 55 19 18 14 10 5 25