Royal pursuesmulti -brandstrate gy
Major single-brand teams would better support the company’s trade partners, and enable the business to capitalise on opportunities within the region’s growing cruise sector.
“Our three brands, Royal Caribbean, Celebrity Cruises and Azamara, will grow their sales teams, strengthening their trade relationships and offering more opportunities for store visits and sales support,” he said. The changes also saw the on again-off again retirement of the company’s long-time Head of Sales, Peter Mccormack who announced his departure in July – only to return following the reappointment of Smith.