Travel Bulletin

For the lo ve of solo adventure

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When it comes to adventure travel, World Expedition­s has plenty to offer. With 16% of its customers choosing to travel alone, it’s a category the company nurtures.

“I think there is a sustained demand for solo travel because many active travellers can’t find anyone who wants to do the level of activity that they want to do, at a time that suits them,” said World Expedition­s CEO Sue Badyari. “This happens in couples, when we have instances of one partner booking a trek, while the other partner books a touring holiday in a nearby location.”

And it’s not just men who are looking for experience­s outside their comfort zones. Over the past four years, World Expedition­s has seen steady annual increases in the number of female solo travellers. “Women are financiall­y independen­t, put meaningful travel experience­s high on their annual priority list and have become increasing­ly confident, looking for ways in which to challenge themselves and push out their boundaries,” Badyari said. “Adventure travel provides an ideal means to achieve this.”

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