Domestic Aussie specialists

TOURISM Australia is supporting Australian travel agents as they pivot to the new normal, opening up the Aussie Specialists training program to local participants for the first time. Tourism Australia MD Phillipa Harrison said the initiative aimed to help agents sell Australian tourism experiences, and also to introduce domestic travellers to destinations and experiences with which they might be less familiar.

“Alongside the great work of the states and territories, the Aussie Specialist Program will equip frontline sellers with updated destination information and news to encourage Aussie travellers to explore the many great destinations and tourism experiences that Australia has to offer,” she said. “We know that Australians also spent almost $65 billion in overseas trips last year so if we are able to encourage them to

spend some of their holiday dollars in Australian instead, it will really help our tourism industry on its road to recovery – and travel agents will have an important role to play in this,” Harrison added.