Another Webjet deal

WEBJET Limited continued its acquisition spree last month with a US$10 million strategic investment in Us-based automated hotel upselling solution business Roomdex. Webjet now holds 49% of the business, along with an option take full ownership in the future.

The flagship Roomdex product is called Upgrade Optimizer, a “fully automated hotel upsell tool” which intelligently calculates the optimal price for hotels to provide upsell offers on room upgrades, stay extensions and guest services.

Webjet MD John Guscic said while the pandemic had been challenging for travel businesses “it has also created market conditions ripe for technology innovation,” with other recent investments by the company including Locktrip and Trip Ninja.