QF pushes points

QANTAS is making a concerted push for leisure travel market share, revamping its loyalty program to significantly lower the number of QF Frequent

Flyer points required for all Qantas Hotels and Qantas Holidays bookings.

Redemptions have been rejigged to require

30% to 45% fewer points, with Qantas Loyalty CEO Olivia Wirth saying “we’re increasing the power of a point when booking hotels and holidays because we want to reinvest in a program that has performed extremely well during COVID. Members have remained highly engaged despite the low levels of flying over the past two years, shown by the fact they’ve kept earning points on the ground and then redeemed them in record numbers,” she said.

A number of travel agents have reacted to the promotion by highlighting that the notional value of points redemptions is still significantly higher than the cost of simply booking the hotels directly, but Wirth noted a massive demand to unlock the scheme’s value, with more than seven billion points used to redeem flights in just four weeks after borders reopened.

Qantas is also targeting SME loyalty by announcing the launch of Qantas Business Money, a foreign exchange offering in partnership with Airwallex offering highly competitiv e rates and points earning by corporate members of the Qantas Business Rewards program.

Members have remained highly engaged despite the low levels of flying over the past two years...they’ve kept earning points on the ground and redeemed them in record numbers.

Olivia Wirth, CEO, Qantas Loyalty