APT backs People’s Choice

APT has been announced as a key partner for this year’s People’s Choice ATAS Retail Travel Agency of the Year category in the 2017 National Travel Industry Awards, with the operator providing a Mekong River Cruise as an incentive for consumers to take part in the competition.

The campaign formally launches next Thu 06 Apr 2017, and again is being conducted in partnership with Australian Traveller Media, publisher of Australian Traveller and International Traveller consumer travel magazines.

AFTA says the category aims to promote bricks and mortar suburban ATAS traverl agencies, with momentum generated from the inaugural program in 2016 will garner even more participation this year.

“ATAS accredited businesses wanting to reach and engage with their travel clients in a new and inspiring way are encouraged to participate,” said AFTA ceo Jayson Westbury.

As well as raising awareness of ATAS agents, the initiative will see the industry celebrate and recognise an ATAS agency which does an exceptional job at embracing and proactively promoting the ATAS brand.

APT’s cruise is valued at $7,000, with Westbury saying “we really appreciate the tremendous support they are providing”.

APT executive gm global marketing and sales, Debra Fox, said the sponsorship reflects APT’s appreciation of the role bricks-and-mortar agencies play in the travel industry.

Voting is conducted via coupons in the magazines, with further details to be revealed next week.