Helloworld launches new era

HELLOWORLD will tomorrow begin rolling out commercials featuring a new jingle, revamping Harvey World Travel’s iconic “We’re the travel professionals” tune to incorporate the Helloworld name ( TD breaking news).

The group’s members are on the Gold Coast today for their annual conference, where ceo Andrew Burnes detailed more of the brand evolution and the new store look for fully branded outlets.

To the acclamation of members he promised that the makeover would be undertaken at no cost to franchisees, with Helloworld Travel paying for changes to in-store and outdoor signage as well as lightbox changeovers.

Burnes also confirmed significant changes to the remuneration of members, with the current ‘loyalty reward’ system replaced by a much simpler structure from 01 Jul which he promised would “increase your remuneration by an average of 40%”.

He gave an update on the company’s ‘Co-investment strategy’ where HLO is offering to swap 25% of shares in franchisee businesses for the equivalent value of shares in Helloworld.

Interested members are being offered formal information packs on the option which Burnes said would see them “join HLO as a true partner in business”.

To listen to the 30 second ‘extended mix’ version of the jingle, click on the logo or see traveldaily.com.au/videos.

Several other initiatives were also announced - more from HLO on page 3, page 4 and page 7.