FCTG continue Qld push

FLIGHT Centre has entered into a new $6 million deal to market Queensland around the world through to 2020.

The agreement will see the travel company take part in a program of marketing campaigns, consumer promotions, travel agent education and training, product growth and event support, especially around the 2018 Commonwealth Games.

Efforts will focus on Tourism Events Queensland’s (TEQ) key target markets including New Zealand, the UK & Canada - all markets which FC has outlets in.

Queensland Tourism and Major Events Minister Kate Jones said the tie-up built on a previous deal which delivered a 38% sales increase at travel expos in New Zealand and the United Kingdom.

“Flight Centre is an iconic Australian company with a global reach so the renewal of this highly successful agreement will ensure Queensland destinations remain top of mind for Australian and overseas visitors,” Jones said.

Flight Centre Travel Group (FCTG) md Graham Turner said the renewed partnership would ensure FCTG and TEQ continue to work together “to highlight the state’s world class tourist attractions and to help grow visitor numbers as travellers from throughout the world capitalise on this golden era”.

FCTG is one of two authorised travel agents to sell packages for the Gold Coast Commonwealth Games ( TD 01 Jun).