EVEN enters Australasia

INTERCONTINENTAL Hotels Group (IHG) and Pro-invest Group have today named Auckland as the location for the first EVEN Hotels property signed outside of North America.

The brand is being touted as the first global lifestyle brand offering a holistic wellness experience at a mainstream price point.

It is designed to offer “best-in- class fitness facilities, in-room exercise zones and simple, fresh and organic foods”.

Set to open in 2020 in the city’s centre, EVEN Hotel Auckland will offer 200 rooms and feature workspaces, dining and social areas and natural outdoor spaces.

Pro-Invest Group has promised the hotel is the first of 10-15 EVEN Hotels it plans to open in partnership with IHG across Australia and New Zealand’s capital cities and economic hubs.

Jan Smits, chief executive officer Asia Middle East & Africa, IHG said he believed the brand would be a key driver in market share growth in NZ and Australia.

“Wellness travel is a global phenomenon and a $563 billion industry today and, with EVEN Hotels, we have created a brand that will deliver a local wellness experience to travellers for whom health and wellbeing is so important,” Smits said.

Ronald Barrott, ceo of Pro- invest said New Zealand was a great fit for the brand, due to its “naturally adventurous and health-conscious population” and more than 3.5m visitors in 2016.

A rendering of EVEN Hotel Auckland is pictured.