Indian opportunity for NT

A NEW report from Tourism Research Australia has evaluated the potential for tourism from India for the Northern Territory, noting a potential to capitalise on the existing strong Indian VFR market in NSW and Vic.

Currently Indian travellers to Australia make up about 3% of total international arrivals, but less than 1% of NT visitation.

Key recommendations included raising awareness of the Territory among both the Indian travel trade and consumers, with travel agents seen as a key source of information on NT options.

The extreme price-sensitivity of Indian travellers means it is “vitally important to moderate the costs of travel to/from and within the NT in order to reduce the financial barrier,” the report also notes - see tra.gov.au.