Thomas Cook to re­turn

Travel Daily - - Front Page -

THE Thomas Cook brand will re­turn to the Aus­tralian mar­ket after an 18-year ab­sence, an­nounc­ing plans to launch a new range of fi­nan­cial prod­ucts from re­gional head­quar­ters in Ho­bart.

The UK-based travel group will re­vive its lo­cal pres­ence with Thomas Cook Money, of­fer­ing prod­ucts in­clud­ing travel in­sur­ance, for­eign ex­change and a pre-paid travel card.

The com­pany is also plan­ning to of­fer free global wi-fi as part of its in­sur­ance pack­ages, which are un­der­writ­ten by Al­lianz.

“Thomas Cook Money is lever­ag­ing the com­pany’s ex­ten­sive her­itage in the global travel in­dus­try to de­liver fairer, sim­pler and dig­i­tally-led prod­ucts that look after hol­i­day money for 365 days of the year, not just when you are on hol­i­days,” said the com­pany’s Asia Pa­cific md Mark Tar­ring.

“We’re not a bank. We’re a hol­i­day com­pany with a mis­sion to help make hol­i­day money eas­ier to man­age for ev­ery­one.”

The com­pany’s re­turn to Aus­tralia is part of an ex­pan­sion of its fi­nan­cial ser­vices di­vi­sion, launched re­cently in the UK.

It says it also plans to use its Aus­tralian base as a spring­board into other markets in the Asia Pa­cific re­gion.

How­ever the com­pany does not plan to sell via Aus­tralian travel agen­cies, say­ing it will op­er­ate as a “dig­i­tal first busi­ness”, with po­ten­tial to es­tab­lish part­ner­ship deals in the fu­ture.

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